Chad impact on Endorsements

May 12, 2008

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Jordan Kelman

Chad impact on Endorsements

Since Chad Johnson is threatening to sit-out the season, he is not only going to lose $3 Million of his salary, he is also at risk (no pun intended ie. degree deodorant) of losing his endorsements. With his erratic outbursts and threats of sitting out the season he is displaying to the organization, fans, and league that he is all about me, me, me! This display of selfishness has him at risk of killing his marketability. No Sponsors are going to want to use Chad as a spokesperson for their brand/products. Chad Johnson is a superior athlete, an extremely hard-worker, an outgoing individual with an amazing personality and until he realizes the truth and get his ass on the field, he is at risk of losing everything that made Chad Johnson the man he is today! 

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